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Entrepreneurial Thinking and Business Leadership Development Program

This workshop aims to cultivate the entrepreneurial ability of secondary school students, and learn big data analysis, product design, business model analysis and design, business negotiation, as well as speaking and presentation skills. Students are encouraged to explore research methodology, build prototypes, conduct practical tests, and learn business models and market strategies.

Reference hours

20 hours

Course Overview

This workshop introduces students to the world of entrepreneurship and teaches them how to build their own business from scratch. Students will learn to evaluate product quality and business success indicators, and gain important skills in problem solving, critical thinking, and innovative thinking that can be applied to any future entrepreneurial project.


Our goal is to inspire and empower the next generation of entrepreneurs by teaching these skills so that secondary school students can develop the confidence and knowledge to succeed in any field. We invite you to join us on this journey of discovery and innovation as we explore the essence of entrepreneurship.


Workshop Content
  • Design Research Methodology

  • Big Data Analysis

  • Product Design and Prototyping

  • Business presentation design and organization

  • Business Negotiation Presentation Skills


Entrepreneurship competition and trial operation

Select relevant modules and activities based on different learning objectives, including:

  • Business Plan Competition

  • Elevator Speech Contest

  • Simulated Entrepreneurship

  • Presentation


Course Content

01/ Business Introduction

  • Understand the basic concepts of starting a business

  • Cultivate entrepreneurial thinking

  • Identify innovation and growth opportunities

Main Activities:

- Ice-breaking activities to help students get to know each other and build a sense of commonality

- Introduce key entrepreneurial concepts, including idea generation, market research and business models

- Discuss successful entrepreneurs and their stories


02/ Ideation and market research

  • Develop effective idea generation skills

  • Understand the importance of market research

  • Analyze market data to identify opportunities and risks

Main Activities:

- Brainstorming and Ideation, Design Thinking (User Journey Mapping, Root-cause Analyses) exercises to generate new entrepreneurial ideas

- Conduct market research to verify the feasibility of the idea

- Learn how to identify and analyze target customers, competitors and market trends



03/Prototype design and testing

  • Understand the importance of prototyping and user testing

  • Learn design thinking and apply it to entrepreneurship

  • Develop user experience design and usability testing skills


Main Activities:

- Create a prototype of the selected business idea (Prototype for Proof-of-concept, to MVP)

- Conduct user testing and feedback sessions to refine the prototype (Participatory Design)

- Learn the design thinking process to create user-centric products (User-centric Design)



4A/Mobile App Product Design

  • Learn interface design and user experience, focusing on creating prototypes and design mockups using Figma

  • Introduction to Figma interface and basic tools, creating new projects and importing design assets

  • Use Figma's tools and components to create wireframes and mockups, add interactive and animated effects, conduct user testing and collect prototype feedback, use collaborative tools to collaborate with team members and stakeholders, and make iterative designs based on user feedback and testing results


4B/3D model drawing and printing

  • Learn the basic concepts and skills of 3D model design and become familiar with the use of 3D drawing software

  • Use 3D drawing software to create 3D models, including design, modeling and detailing of models

  • Import 3D models into 3D printers for printing, and learn how to prepare and set up before printing


4C/Internal Web or Mobile App Design

  • Learn to design systems using the No-code Platform DragOnce

  • Learn SWD analysis and list stakeholders, workflows and datafields in an orderly manner

  • Learn how to transform your desired workflow into the ultimate user experience (User Stories & User Experience)



05/Marketing and Sales Strategy

  • Understand the importance of marketing and sales in starting a business

  • Develop brand management and digital marketing skills

  • Learn customer acquisition and retention strategies Develop marketing and sales strategies for startup ideas

Main Activities:

- Develop marketing and sales strategies for business ideas (eg Google Search Engine Optimisation, Search Engine Marketing, Facebook Ads etc.)

- Learn about Digital Marketing Channels and how to use them

- Identify key metrics to measure the success of your marketing strategy


06/Presentation and Speaking Skills

  • Develop public speaking and presentation skills

  • Understand the components of an effective presentation

  • Learn the Importance of Startup Storytelling


Main Activities:

- Write a Pitch Deck and practice presenting your startup idea

- Learn effective speaking skills, including body language and storytelling techniques

- Participate in public speaking competitions or mock public speaking events



07/Business Model Development (Business Canvas)

  • Understand the components of a successful business model

  • Develop financial analysis and forecasting skills

  • Identify and mitigate potential risks and challenges

Main Activities:

- Develop a comprehensive business model for your business idea, not just prototype design, but also think about how to bring the product to market

- Identify key revenue sources and cost structures

- Learn financial forecasting and prediction


08/School Entrepreneurship Competition

  • Participants will be divided into groups

  • Use what you have learned in class to design and write your own game

  • The works will be graded by the instructor and other students based on completeness, playability and creativity.




Learning objectives

The objectives of this workshop are:

  • To provide students with a basic understanding of entrepreneurship concepts and their practical applications.

  • Teach students how to conduct product design, business model analysis and design, business negotiation, as well as speaking and presentation skills.

  • Enhance students' problem-solving, critical thinking and innovative thinking.

Suitable for

For those who have strong passion and interest towards entrepreneurial

Teaching Team

Alex Kwok

* HKUST Global Business & Information System (Class of 2019)
* HKUST MPhil in Technology Leadership and Entrepreneurship (Class of 202)
* Over 8 years experiences in STEM Education (Drone Technologies, Media Production, Design etc.)
* Product Design Experiences in Startups and Workplace for 6 years (Crypto Industry, No-code Solutions, IoT solutions, Automobile Industry)

Alex Kwok

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